Privacy Policy

1. Overview

Appixir (“we”, “our”, “us”) provides ASO analysis tools for mobile app developers. This policy explains how we collect, use, and protect personal data when you use https://appixir.com and related services.

2. Data we collect

• Contact data (email address)
• Submitted app links and public app metadata
• Payment-related data handled by Stripe (we do not store card numbers)
• Usage and device data (IP address, browser, events, analytics identifiers via tools such as Google Analytics and PostHog)
• Consent records (cookie and marketing preferences)

3. Legal bases (GDPR Art. 6)

• Contract (Art. 6(1)(b)): delivering ASO analysis and requested services.
• Consent (Art. 6(1)(a)): optional analytics cookies and marketing emails.
• Legitimate interests (Art. 6(1)(f)):service security, abuse prevention, and operational monitoring.
• Legal obligation (Art. 6(1)(c)):compliance with tax, accounting, or lawful authority requirements.

4. How we use data

• Generate ASO analyses and recommendations
• Process transactions and provide customer support
• Send service and account communications
• Send marketing updates only where you opt in
• Improve product quality and prevent abuse

5. Retention

• Lead and contact submissions: up to 24 months from last activity
• Customer billing records: retained as legally required (typically 6–10 years)
• Analytics data: up to 24 months
• Consent records: up to 24 months from latest preference update

6. Sharing and processors

We do not sell personal data.

We use processors such as Stripe, hosting providers, and analytics vendors under contractual safeguards.

7. International transfers

Where data is transferred outside the EEA/UK, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) and supplementary measures where required.

8. Your rights

If you are in the EEA/UK, you may request:

• Access to your personal data
• Rectification of inaccurate data
• Erasure of data in applicable cases
• Restriction of processing
• Data portability
• Objection to processing based on legitimate interests
• Withdrawal of consent at any time (without affecting prior processing)

9. Cookies

We use strictly necessary cookies and optional analytics cookies. Optional cookies are activated only after consent. See the Cookie Policy for full details.

10. Complaints and contact

For privacy requests, contact: ben@appixir.com.

You may also lodge a complaint with your local EU/EEA data protection authority.